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March 2026
In March 2026, the International Press Institute introduced a refreshed visual identity, including a new logo, updated color palette, renewed website and modernized typography across all programs and platforms.
As we change our look across our digital and communications channels, our mission as a global network remains unchanged: to defend media freedom and ensure the free flow of news wherever it is threatened. This updated identity strengthens our ability to engage diverse audiences, amplify our advocacy and media support, and maintain visibility and credibility in a complex digital environment.
IPI’s National Committees are an essential part of the global network, and the way they present themselves publicly shapes how IPI is recognized and understood by members, partners, funders and wider audiences. As IPI looks to the future, it is important that our shared visual identity reflects this role clearly and consistently.
This protocol sets out how the IPI brand identity applies to National Committees. It accompanies the personalized logo files and the mini brand guide provided to each committee. This protocol takes effect as of March 2026. National Committees are expected to implement the updated branding within a reasonable transition period and, where feasible, align with the global rollout during the course of 2026. Committees should prioritize updating websites, social media profiles and frequently used templates.
Purpose and Scope
The purpose of this protocol is to ensure that IPI is presented with a consistent and recognizable identity across countries, to clarify how National Committees should use their personalized logos and related visual elements, and to provide practical guidance that supports professional and coherent communications. The aim is not to restrict local initiative, but to strengthen IPI’s visibility and collective voice.
This protocol applies to official National Committee communications and activities, including websites, digital platforms, social media accounts using IPI branding, public statements, reports, events organized under the IPI name and other branded materials. It applies to new and
updated materials. Previously published archival content does not need to be revised.
Use of the National Committee Logos
Each National Committee has been provided with an official personalized IPI logo. These logos reinforce the committee’s identification with the IPI Secretariat and the wider global network.
National Committees must use only the official logo files provided by the Secretariat and follow the visual rules set out in the mini brand guide. Logos may not be altered, recreated or modified
locally. The agreed naming format for each National Committee should be applied consistently in written and visual materials. Previous versions of the IPI logo should be replaced where feasible, particularly on websites, social media profiles and standard templates.
The official logo files should be stored securely and shared only with those responsible for official National Committee communications. Outdated logo files should not continue to circulate or be reused.
The IPI name and visual identity must clearly signal the committee’s connection to the global IPI
network. Separate or parallel visual identities that create confusion about this relationship should be avoided.
Where the IPI logo appears alongside partner or sponsor logos, the presentation should accurately reflect the nature of the collaboration and must not imply endorsement beyond what has been agreed. The IPI name and logo may not be used for commercial purposes unrelated to IPI’s mission, for political endorsements, or for independent fundraising initiatives conducted under the IPI name without prior coordination with the Secretariat.
Coordination and Review
National Committees are expected to inform the Secretariat if they plan to develop new visual materials, campaigns, websites or major public events that use the IPI logo. Early coordination helps ensure consistency and allows for practical guidance before materials are finalized.
During the initial rollout period through the end of 2026, committees are asked to share major new branded materials for review prior to publication. This includes redesigned websites, published materials and public events. The purpose of this review is to provide support and ensure coherence, not to delay local initiatives. Feedback will focus on practical adjustments and will be provided in a timely manner.
In cases of uncertainty regarding appropriate use of the IPI name or logo, National Committees should seek guidance from the Secretariat prior to publication. Early clarification helps avoid reputational or practical complications.
National Committees serve as custodians of the IPI identity in their respective countries. By applying these shared standards carefully and consistently, committees strengthen both their own visibility and the integrity of the global IPI network. A consistent and credible visual identity reinforces IPI’s role as a unified international organization defending independent journalism, while respecting the local leadership and initiative that define each committee.
For questions regarding this protocol, logo use, or implementation of the updated branding, National Committees are encouraged to contact: Grace Linczer, Membership and Engagement Manager, glinczer@ipi.media.
